Author: William Choi

William B. Choi is a seasoned entrepreneur, investor, advisor, and speaker with over 20 years of experience in the venture ecosystem and is based in Seoul, South Korea. Passionate about innovation and problem-solving, he has successfully scaled businesses to multimillion-dollar sales and pioneered sustainability initiatives. As founder of BackJoy Korea and early investor in BackJoy Orthotics, William led the company's expansion into Asia, achieving top sales in the region. Committed to nurturing future leaders, he serves as a founding faculty member at The Norwich Medical School and an Executive Partner at Startup Seoul. William lectures as a guest speaker around the country on "Doing Business in Korea" and is currently co-authoring a book for student entrepreneurs.
Picture of advertising along a crowded street in South Korea at night.

Marketing in South Korea: How Companies Can Gain A Competitive Edge

South Korea, a landscape rich with opportunity but also with its complexities, provides businesses with a distinctive realm of marketing. The advent of digitalization has led to evolved marketing strategies to keep pace with a highly sophisticated and tech-savvy consumer base. This article delves into the dynamics of marketing in South Korea, the East Asian…

Image of a man filling out paperwork in order to register a foreign business in South Korea.

Foreign Business Registration in South Korea: How To Avoid Legal Headaches

From tech startups and SMEs to seasoned executives looking to tap into the vibrant economy of South Korea, the East Asian powerhouse holds promising opportunities. This article serves as a comprehensive guide for foreign business registration in South Korea, offering insights and actionable advice on navigating the complex business landscape of the nation. Whether it’s…

Image of a South Korean entrepreneur working behind her desk and smiling in the direction of the camera.

South Korea Entrepreneurship: Get A Competitive Edge Through Insider Tips

In this article, we will discuss South Korea entrepreneurship. We will also explore startups in the region and the diverse opportunities it offers, especially for tech startups. Often referred to as the hub of technological innovation in East Asia, South Korea has evolved into an entrepreneurial center, attracting global investors and founders. With a surging…

Two people bowing in a traditional way in accordance to South Korean business etiquette.

South Korea Business Etiquette: How To Avoid Career-Ending Faux Pas

The distinctive South Korean business etiquette, an integral part of doing business in the nation, might easily overwhelm foreign companies and individuals. However, it’s essential to understand it when entering the South Korean market. In this article, we discuss the intricate South Korean business etiquette, the significance of understanding business hierarchy in the country, and…

Old areas of seoul demonstrating the risks fo doing business in South Korea.

Risks of Doing Business In South Korea: Navigating The Landscape

As much as South Korea is a nation of vast opportunities for foreign businesses, there are also risks of doing business in South Korea. This article discusses these risks and the challenges foreign entities might encounter when entering this market. A nation with a booming tech industry and vibrant economy, South Korea is a promising…

People at a table business networking in South Korea.

Business Networking in South Korea: Maximizing Your Opportunities

In this article, we will be discussing business networking in South Korea. We will also be looking at how to network in the country, understanding the unique business etiquette, and the significance of networking with both local business leaders and other foreigners. An East Asian nation covering the southern half of the Korean peninsula, South…

Dragon rising above a tiger representing the advantages of doing business in South Korea.

The Rising Dragon: Advantages of Doing Business In South Korea

Doing business in South Korea brings with it a plethora of advantages. In this article, we will discuss the different benefits and the diverse advantages of establishing a business presence in this dynamic nation. South Korea, the jewel of East Asia, offers impressive business opportunities. Foreign entrepreneurs from North America or Europe looking to set…

Two South Korean flags on a flag pole in front of a building representing start a business in south korea.

Starting a Business in South Korea as a Foreigner

In this article, I will discuss the details of starting a business in South Korea, particularly the steps and major considerations for foreign investors. I will also explore the opportunities and challenges in the South Korean market, offering critical insights into the competitive landscape, cultural nuances, and business friendliness of this East Asian nation. For…

Image of William B. Choi at a training seminar for the company Backjoy.

Entrepreneurship Video Series

I’ve created a short and easy-to-follow series for anyone aspiring to become a successful entrepreneur. You can watch the video series below or on my YouTube channel. Enjoy! Introduction to Entrepreneurship How to Become an Entrepreneur Faith and Fear as an Entrepreneur Do You Need a Co-Founder? Should I Have an Investor-Focused Business Model? Create…

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